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How to Research and Choose Blog Topics

Before you can get down to the nitty-gritty of writing your next viral blog post, you have to face the dreaded blank page. I know that blinking cursor is taunting you. It’s daring you not to write. But...

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BrandStanding: The Choice to Toe the Line or Draw One

2020 was a real heck of a decade, am I right? Okay, okay. I know. It was just one year, and it’s over now. But come on, between the global pandemic, the craziness that has been the presidential...

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The Frugal Entrepreneur’s $0 Marketing Stack

How to Run Your Marketing Game on the Cheap with My Ultimate Guide to Free Marketing Technology I am what one might call a frugal marketer. Perhaps it stems from having been tasked with building more...

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How I Write About Topics I Know Nothing About

The 5 step process I follow to write like an expert for clients in unfamiliar industries. Him: “I’m sorry, you’re writing about what?” Me: Cryptocurrency Him: “Seriously?” Me: “And blockchain. Also,...

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Working with a White Label Marketing Agency

At the onset of the pandemic, I initially set out to offer content marketing services to small businesses at an affordable price. However, within a month or so, I noticed that the prospects who reached...

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Facebook Ads Have Evolved. It’s Time to Rewrite the Rulebook.

As a marketer or business owner, you know that Facebook Ads are an important part of your digital marketing strategy. Facebook ads have come a long way over the years. What began as a small experiment...

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3 reasons your website is your real business BFF (and social is your frenemy)

Is it just me, or does it feel like social media is constantly slapping us in the face with its demands? We have to be on it all the time! Post this, share that… and if we’re not actively promoting...

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7 Tips to Level Up Your Digital Marketing in 2024

2024 is just around the corner and with it come new opportunities for your digital marketing. Even if you don’t have a crystal ball (we don’t!) there are some things you can do to prepare for your most...

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3 Big Facebook Ads Mistakes Even Agencies Make

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Election Season 2024: Navigating the Wild Ride of Facebook Ads & What We...

Ah, election season! A time when politicians fight tooth and nail to gain the trust of voters, and the rest of us brace ourselves for an onslaught of political ads. But for marketers, it’s a time to...

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